FIRST LITE | FORGE WADER LAUNCH

The First Lite Forge Waders campaign is a comprehensive launch initiative designed to highlight the uncompromising durability and technical engineering of the brand's premium waterfowl waders. As executive producer and director, my role centers on steering the overarching creative vision and managing the end-to-end execution of all studio photography, field photography, and extensive video deliverables, which range from short-form commercial spots to a 10-12 minute documentary film. This focused oversight ensures a cohesive visual narrative across all assets, effectively driving awareness, consideration, and conversion for the August 2025 launch.